FOR YOU, which operates advertising agency and talent management businesses focused on digital media and SNS, announced on the 25th that it has raised 250 million yen in Series A funding. Participants in this round include Nissay Capital, GENDA Capital, JFR MIRAI CREATORS Fund jointly operated by J.Front Retailing and Ignition Point Venture Partners, Okasan Capital Partners, Que, KANA-L HOLDINGS, Qlonolink, and Yasumasa Manabe.
Established in August 2015, FOR YOU operates as a hybrid agency combining advertising and entertainment businesses. In its advertising business, the company provides one-stop services from research and strategy design to service branding, advertising campaign project management, planning, casting, SNS account operation, and advertising operations. It also handles brand creative business that produces creative content for companies and services.
In its talent business, the company represents talents with highly engaged fans and specialists with expertise. By combining this with the advertising business, they can offer comprehensive proposals that go beyond simple casting.
Recently, following the business transfer of model and influencer agency “Qualiam” last year, the company established “KYO,” a label specializing in actor management, in January 2025. Through the introduction of the label system, they are promoting a business model where teams with specialized knowledge in each field can thrive.
According to the company’s release, as the advertising market expands in the digital and SNS domains, corporate promotions are increasingly utilizing short-form content and shifting to methods that emphasize user engagement. In particular, vertical short dramas and animations are gaining popularity, especially among SNS-native generations, and the short drama market is predicted to reach a global scale of approximately 8.8 trillion yen by 2029.
Based on this funding, FOR YOU plans to advance media and IP creation centered on short-form content, business development, strengthening recruitment, and enhancing collaboration with the talent business.
via PR TIMES
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