Globally in-demand artists including Diplo, Too $hort, Marshmello and Sofi Tukker will perform at the anticipated series with access by DORSIA, in partnership with framework and Tao Group Hospitality, April 25-27, 2025, as CMG brings western vibes to ZENYARA.
Global experiential agency leader Corso Marketing Group, CMG, returned yet again to the exclusive ZENYARA® Estate for Coachella this year, continuing its elevated festival slate of programming alongside 2025 production partner Framework, Dorsia providing exclusive membership access, and hospitality partner Tao Group Hospitality, as well as premium brand alignments with PATRÓN EL ALTO, Rivian, Outcast, BODYARMOR Flash I.V., Tito’s Handmade Vodka, Pendleton Whisky, Bud Light, NUTRL, Reebok, Habit Burger and Red Bull. RODEO NIGHTS to kick off this evening, with a stacked lineup of talent, and a guest list already filled with dozens of VIPs.
The Desert Nights series kicked off on April 11, 2025 and closed out on April 20, 2025 with an endless flow of talent, influencers, music industry leaders, nightlife elite and globally recognized music artists, offering festivalgoers six strong nights of alluring late night entertainment. RODEO NIGHTS, CMG’s inaugural country western inspired music series, will take place timed to Stagecoach Music Festival weekend as the ZENYARA® series third installment, April 25-27, 2025. The impressive venue is ready to be flooded with a sea of cowboy hats and chic western attire.
Highly sought after artists who will grace the Stagecoach festival stages earlier in the day will continue to excite festival goers at the exclusive late night series kicking off on Friday, April 25th with a featured set by DIPLO following his HonkeyTonk festival series with surprise guests, including pop ups by Too $hort, Sierra Ferrell and Vavo. Saturday, April 26th will feature a packed night of high energy with Jelly Roll following his mainstage headlining set, Nelly, and Marshmello. Sunday will close out with dynamic DJ and performance artist duo Sofi Tukker and Midland.
PATRÓN EL ALTO is back to offer delicious signature cocktails such as their spicy margarita upon entry, and top tier bottle service on VIP tables .Habit Burger will once again keep weekend partygoers fed with their mouth-watering burger creations. Red Bull will keep guests energized, BODYARMOR Flash I.V. will keep guests hydrated. Saturday night for Jelly Roll’s GoodNight Nashville party, BUD LIGHT will be hosting a keg wall, Tito’s Handmade Vodka will serve signature cocktails, bottle service and boot charms, Pendleton Whisky is taking over ZENYARA’s signature sunken bar for their whiskey bar, and a NUTRL will offer a modular bar. Reebok will engage partygoers in an immersive rodeo-inspired sneaker photo moment, while Outcast will once again have their Heartbreak Hotel fashion pop up beachside.
Since ZENYARA®’s debut to the Coachella Valley in 2018, solidifying itself with a reputation as the most impressive estate in the desert, CMG curates, programs and produces an annual experiential event series held at the ZENYARA® luxury estate over both festival weekends. The highly sought after 70 acre sprawling desert grounds located in the heart of the Coachella Valley, whose recognition continues to gain visibility through the esteemed programming of CMG, layered with national and globally recognized design awards accolades. An unmatched oasis and exclusive destination, ZENYARA® achieves continuous global attention in the real estate sphere for its unique design and ground offerings, envisioned as a playground for the elite traveler.
Coachella Weekends 1 and 2 of the ZENYARA Desert NIghts Series programmed by CMG and Framework, with Access by Dorsia, welcomed names such as Shaboozey, TY Dolla Sign, Winnie Harlow, Blackpink’s Lisa, Emma Roberts, Nicola Peltz Beckham, Evan Ross, Alesso, Zedd, Martin Garrix, Brooklyn Beckham, Ariana Madix, Too $hort, Lance Bass, Natasha Bedingfield, Jonathan Simchai, Rachel Zoe, Jessica Serfaty, Nyjah Huston, Patrick Ta, Will Peltz, Oliver Trevena, Scheana Shay, Brock Davies, Olivia Alboher, Sebastian Topete, QCP, Ally Lewber, Loud Luxury, Jesse Metcalfe, and many, many more. Headliners and notable DJ performers included ANYMA, MAU P., Afrojack, Francis Mercier, WhoMadeWho, Bob Moses, Kilimanjaro, and many more between ZENYARA’s main stage and the ZENYARA beach outpost stage.
Ty Dolla $ign, Shaboozey, and Leon Thomas lll at ZENYARA (Courtesy Gabe Shaddow)
BLACKPINK’s Lisa at ZENYARA (Courtesy Bilal Zagaoui)
“At CMG we greatly value our two decade strategic partnership with Goldenvoice/AEG, an incredible force that continues to push the boundaries of excellence year after year, elevating the festival experience and in turn elevating the experiential offerings and guest expectations. CMG is producing three major brand activations at the festivals again for 2025 on behalf of Red Bull, and Nobu Our off-site events are produced through this festival lens with a focus on experiential, creating the ultimate post-festival environment for guests, with esteemed, key partners such as Dorsia, Patron, Red Bull, Tao Group Hospitality, Rivian, Outcast and Framework.” – CMG Founder and CEO, David Corso
For the 2025 event schematic, CMG announces a returning partnership with Dorsia, the Miami-based, internationally popular tech and hospitality startup best known for allowing its members access to the world’s most sought-after restaurant reservations and experiences. Dorsia is also unveiling its new B2B event operations and guest list management app, Gatekeeper, with unique features specific to luxury experience operators like CMG and Framework. Tao Group Hospitality group will also return as the official luxury hospitality partner for the seventh consecutive year offering a premium nightlife experience to guests. Framework, an entity that has passionately shaped Los Angeles’ dance music scene while simultaneously curating top-shelf events around the globe as an official Coachella festival programmer, also returns as a longstanding partner of CMG for the ZENYARA®’s series.
“Our mission is to guide members to plan their entire social calendars on Dorsia. We aim to partner with the best in class events, art fairs and festivals around the world, and the Zenyara series is no exception, achieved through our strategic partnership with CMG.” – Marc Lotenberg, Dorsia CEO/Founder
CMG is a strategic creative agency that consistently creates high level experiences to solve brand challenges while further building brand recognition. With over thirty years of industry experience, CMG provides unprecedented solutions and partner alliances. Founded by David Corso in collaboration with their expert team of creators, CMG (Corso Marketing Group), produces impactful marketing that delivers results and out of the box event activations year round. From strategy to design, development to production and activation to amplification, CMG continues to elevate as an industry leader and driving force behind the most buzzworthy of experiential collaborations. CMG works internationally with the most recognized of well-respected brands across the consumer, retail, hospitality and technology sectors, with names including, Adidas, Heineken, RH, Red Bull, Patron, Soho House, Amazon, Tao Group Hospitality, Resorts World Las Vegas, and AEG.
The annual Coachella and Stagecoach festival timed weekend programming produced by CMG and this year aligned with Access by Dorsia, in partnership with Framework and Tao Group Hospitality, creates a year round desire for access to the luxury grounds. ZENYARA® is well established as an in-demand mainstay, namely the most desired of off-site VIP event destinations to those in the know year after year.
The deluxe property featuring an aquatic wonderland complete with an active man made white sand beach, front entry mote, boating path with full array of boat and jetski options, and infinity resort-style pool offers a wow-factor to the guest like no other Coachella Valley property. Large sundecks, fire pits, indoor and outdoor lavish bars, sporting and sitting areas cover the property, along with a luxurious main house structure surrounded by guest casitas that border the resort style pool. A golf course, ATV course, tennis, pickleball and basketball courts also can be found on the estate, along with a state-of-the-art gym and full spa facility. ZENYARA® combines sophisticated European design with the simplicity of desert living.
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