You’ve seen social media influencers touting the benefits of protein. Maybe you’ve even dabbled in different protein powders or worked to increase your protein intake. But what if, in the pursuit of increasing protein, you’re also consuming ingredients that contain few or no meaningful micronutrients — and loads of sugar and artificial ingredients?
At NOVOS, we asked: What if we created a bar that not only contains protein but also the most advanced longevity supplements and whole-body nutrition — without the typical additives of many protein bars, snacks, powders, and drinks? Enter NOVOS Bar, the first bar backed by longevity science, with healthspan-supporting nutrients that work alongside NOVOS Core, our flagship supplement.
The Problem With Most Protein Bars
If you’ve ever dug a protein bar out of your backpack or glove box, you know that most protein bars are designed to provide quick fuel, not support long-term health.
As the Environmental Working Group points out, the options in this nearly $5 billion industry are numerous, with flavors ranging from birthday cake to chocolate chip cookie dough. While they might sound tempting, these bars often contain added sugars or inflammatory ingredients, such as:
- Artificial colors and sweeteners
- Highly processed carbohydrates
- Additives and preservatives
- High levels of omega-6 fatty acids
At best, ultraprocessed protein bars do little more than provide empty calories and a temporary energy boost. At worst, they may increase the risk of health issues like type 2 diabetes, chronic inflammation, and depression, all of which are key drivers of aging and cognitive decline.
What Makes the NOVOS Bar Different?
To support your performance, recovery, and longevity, you need foods that add to your healthspan, not take away from it. With its growing line of longevity science supplements, NOVOS saw the need to create a functional longevity bar that supports long-term health.
Whether you’re hitting the gym, traveling, recovering after a long run, or squeezing in a meal, you should feel like you’re getting the ingredients you need to thrive. NOVOS’ longevity bar combines high-quality protein — low in pro-aging methionine and isoleucine amino acids — with targeted supplements for an all-in-one longevity bar.
Developed by a nationally acclaimed nutritionist, a pastry chef from the three-Michelin-star restaurant The French Laundry, and a team of longevity scientists — and backed by over 450 studies — it’s both crave-worthy and functional, delivering 21 essential vitamins and minerals from natural food sources, providing 50% of the daily recommended value. Here’s what you get in every longevity bar:
- No seed oils, no artificial sweeteners, no junk — each ingredient supports a longevity goal
- An advanced longevity supplement formulated for long-term healthspan, with ingredients that support both women’s and men’s health
- Natural clarity without caffeine and sugar spikes and crashes
It’s not just the best protein bar; it’s among the longevity supplements you can find for both muscle health and healthy aging support. Plus, it’s available as a convenient, tasty meal replacement you can take with you on the go, guaranteeing you’ll always hit your protein and nutrition goals.
Here’s a quick overview of some of the key longevity-supporting ingredients in each NOVOS protein bar. Nutrient-dense seed butters, rosemary extract, honey, plant-based protein, and fruits and vegetables round out the ingredient list.
For the complete ingredient breakdown, refer to the NOVOS Bar product page.
Taurine
Taurine is one of the most exciting nutrients in modern aging research. In 2023, a groundbreaking study published in Science found that taurine supplementation extended lifespan in mice by up to 12%. It also improved multiple health markers, including immune function, bone density, and muscle strength.
In humans, lower taurine levels have been linked to aging-related decline, while higher levels are associated with improved metabolic and cardiovascular health.
Each NOVOS bar provides 1.5 grams of taurine — nearly the full dose used in the study — to support mitochondrial health, endurance, and muscle maintenance.
Astaxanthin
Astaxanthin is a naturally occurring antioxidant found in microalgae — and it may be one of the most effective compounds for skin, energy, and cellular health.
Clinical trials show that taking 3–6 mg/day of astaxanthin can improve skin firmness, hydration levels, and wrinkle depth. Astaxanthin can cross both the blood-brain and blood-retina barriers, helping neutralize free radicals and shield cellular membranes from oxidative stress.
The NOVOS bar contains a research-aligned dose to support these daily benefits.
Functional Mushrooms
We included a blend of three functional mushrooms in the NOVOS Bar: Lion’s Mane, Reishi, and Cordyceps. Known for their adaptogenic benefits, mushrooms support the stress response and reduce oxidative stress.
- Lion’s Mane supports cognitive function and helps maintain long-term brain health.
- Cordyceps may boost mitochondrial energy production and enhance stamina and endurance.
- Reishi helps balance immune activity while promoting resilience to physical and emotional stress.
β-glucans, found in all three mushrooms, are the common longevity-promoting compounds driving these benefits.
Organic Olive Oil
Olive oil, a staple of the Mediterranean diet, is one of the most researched longevity foods. It’s rich in heart-healthy oleic acid and powerful polyphenols like hydroxytyrosol and oleuropein. It also helps lower inflammation, improve cholesterol and blood sugar levels, support brain and vascular health, and protect against oxidative stress.
These compounds even influence gene expression, linking olive oil directly to slower aging at the cellular level.
Why These Ingredients Work Together
Rather than targeting a single outcome, the ingredients in our protein bar work across multiple aging pathways. That includes cellular senescence, mitochondrial dysfunction, systemic inflammation, and loss of proteostasis — all known drivers of biological aging.
They also interact synergistically. Taurine complements physical activity. Mushrooms and astaxanthin reduce oxidative stress and support immune balance. Olive oil improves absorption of fat-soluble antioxidants and supports metabolic health.
Together, the ingredients support resilience, energy, and longevity from the inside out.
What To Expect When You Start Eating NOVOS Bars
The right ingredients, taken consistently, can lead to meaningful benefits in just weeks. While one bar a day provides foundational nutritional support, here’s what many users experience when eating two bars a day for optimal healthspan support.
After the First Bar
- Smoother post-meal energy
- Fewer cravings, thanks to natural satiety signals (GLP-1, GIP, PYY)
- More stable blood sugar responses
Week 1
- Sharper focus and better mental clarity
- More efficient workouts and quicker recovery
- Early improvements in cardiovascular markers
Week 2
- Cognitive support from sunflower lecithin and lion’s mane
- Enhanced endurance and VO₂ max from cordyceps
- Early reductions in inflammation (CRP, IL-6, TNF-α)
- Improvements in HDL (“good”) cholesterol and blood pressure
Week 3
- Boost in mitochondrial energy and exercise capacity
- Better immune balance with support from Reishi and Astaxanthin
- Enhanced lipid profile and metabolic regulation
Month 1
- More hydrated, elastic skin
- Drops in fasting glucose and triglycerides
- Reduced oxidative stress and better post-exercise recovery
Month 2
- Sustained reductions in inflammatory markers
- Increased natural killer (NK) cell activity and immune readiness
- Improvements in insulin, HbA1c, and cardiovascular resilience
Month 3 & Beyond
- Ongoing cellular protection (drop in 8-OHdG, a marker of DNA stress)
- Stronger immune defense
- Enhanced antioxidant defenses and cognitive performance
How the NOVOS Bar Fits Into Your Longevity Routine
Each NOVOS Bar contains 15 g of protein and around 200 calories, depending on the flavor — Mixed Berry Crunch, Peanut Butter Crunch, or Salted Chocolate Crunch. It’s a smart way to stay consistent with your health goals when time is short or you need to round out your longevity supplements for the day.
Use it:
- As a pre- or post-exercise meal
- During travel or long workdays when you can’t cook
- As a healthier alternative to typical snacks
- Alongside NOVOS Core to fill in nutritional gaps
Together, the NOVOS Bar and NOVOS Core create a simple, science-backed stack for supporting muscle, brain, skin, and cellular health from within.
A Daily Habit for a Longer, Healthier Life
Longevity isn’t about perfection. It’s about the small, daily choices that add up over time.
The NOVOS Bar is one of those simple choices. It’s a delicious, practical tool that helps you stay nourished, energized, and aligned with your long-term health goals.
Whether you’re focused on performance, recovery, or aging well, this bar is for you. It’s selling fast, though, so don’t wait. Grab your favorite flavor or try all three, and put your order on repeat to make healthy aging even more effortless.
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