“For nearly two decades, BuzzFeed has helped audiences navigate the best of the internet – and made culture shoppable along the way,” said Ken Blom, Chief Business Officer at BuzzFeed.
“This partnership brings that mission into the AI era, combining the cultural relevance of our content with a powerful commerce engine. Together, we’re unlocking new revenue streams, deeper brand performance, and a better experience for our users.”
BuzzFeed will activate two types of native commerce modules across its content ecosystem: AI driven product carousels that surface relevant items based on the article or image content, and fully sponsored modules featuring curated collections from a single retailer or brand.
Behind the scenes, Shopsense’s Commerce OS continuously updates product selections in real-time, factoring in inventory, promotions, and payment options like buy now, pay later, to keep the experience relevant, seamless, and geared towards conversion.
“Every piece of content has the potential to drive both commerce and brand value,” said Glenn Fishback, CEO and Co-Founder at Shopsense AI. “BuzzFeed’s influence makes them the perfect partner to show what’s possible when storytelling and shopping are seamlessly connected. For Shopsense, we’re unlocking new revenue across all content formats, from video to editorial.”
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