On April 17th, GongCar, a company specializing in digital transformation (DX) solutions for rental car operators, announced its full-scale entry into the North American market, accelerating its global business expansion. This follows the establishment of a U.S. branch last October and the subsequent launch of the North American version of its AI-based rental car ERP solution, ‘GongCar FMS (Fleet Management System).’
GongCar FMS is optimized for the global rental car market and features contactless operation technologies such as mobile electronic contracts and smart keys. These features automate vehicle reservation and management tasks, maximizing operational efficiency for rental car operators. The system’s introduction addresses the increasing demand for contactless services and digital solutions in the North American rental car market.
Hwang Ki-yeon, CEO of GongCar, stated, “Entering the North American market is a significant step in becoming a global company. We aim to create a successful business model in North America through continuous localization strategies to further accelerate our global expansion.”
He added, “We are actively working with local rental car companies in the U.S. to meet local market requirements, and we have received positive feedback since our initial market entry. We believe GongCar’s solutions will enhance the competitiveness of local rental car companies.”
The integration of AI into the car rental industry signifies a shift towards more automated and efficient business models. GongCar’s technology has the potential to transform rental car operations and improve customer experience through enhanced efficiency.
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