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Gen Z Leads Shift To AI Agent-Powered Car Buying And Maintenance, Prefer Subscription, Personalisation

Gen Z is more trusting of AI than older generations, with ​​71% believing AI agents will make car maintenance easier, compared to 49% of baby boomers. 

Gen Z is also leading in knowledge about non-AI innovations. While only 39% of baby boomers are familiar with the term “connected car,” 69% of Gen Z are aware of it. Younger generations are also increasingly interested in connected features. 

Software-defined vehicles is a term known by 71% of Gen Z, compared to 25% of baby boomers. Around 72% of Gen Z have heard of mobility, or mobility-as-a-service, compared to just 18% of baby boomers.

Gen Z users are also nearly twice as likely than baby boomers to want to use innovative payment options, such as subscription payment plans. Compared to only 21% of baby boomers, 40% of Gen Z prefer subscription pricing for advanced driver personalisations like adaptive cruise control settings based on driving habits, personalised head-up display, or customised sensitivity levels for safety features.

#Gen #Leads #Shift #AgentPowered #Car #Buying #Maintenance #Prefer #Subscription #Personalisation

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