LISA’s ‘Alter Ego’ Is Here—And It’s A Game-Changer

LISA has never been one to follow the rules, and Alter Ego is a proof she’s in a league of her own. Released on February 28 via LLOUD Co./RCA Records, the BLACKPINK superstar’s first full-length solo album isn’t just a debut record or a temporary detour from BLACKPINK—it’s a declaration. Bold, relentless, and unapologetically LISA, the album fuses hip-hop, R&B, and high-energy club beats into a soundscape that commands attention.

And attention is exactly what it’s getting. In just days, Alter Ego shattered records before it even dropped, racking up over 1 billion Spotify streams, making history as the first album by a female K-pop artist to do so pre-release. Lead single “Born Again” featuring Doja Cat and RAYE stormed into the Billboard Hot 100 and became the #1 most-added song on Top 40 radio in the U.S. Meanwhile, its music video, directed by Bardia Zeinali, debuted at #1 on YouTube’s Daily Top Music Videos worldwide and hasn’t left the conversation since.

But Alter Ego isn’t just about numbers—it’s about evolution. LISA doesn’t just push boundaries here; she obliterates them, unleashing a genre-blurring, confidence-drenched masterpiece that proves she’s more than a global pop star—she’s a movement.

A Star with Many Faces

Across 15 tracks, LISA introduces five alter egos, each embodying a different facet of her artistic and personal identity. There’s Roxi, the unapologetic rockstar; Sunni, the sultry enigma; Kiki, the empowered visionary; Vixi, the rebel with fire in her veins; and Speedi, the unstoppable force. It’s an ambitious concept—one that could have easily felt overwhelming—but LISA executes it with seamless precision.

Rather than a gimmick, these personas act as sonic guides, shaping the album’s narrative and giving each track a unique pulse, leading listeners through an adrenaline-fueled journey of self-discovery. The personas translate into the music itself, making Alter Ego feel like a multi-dimensional performance rather than just a collection of songs, each alter ego stepping into the spotlight at just the right moment. It’s a bold creative risk, but one that pays off, elevating the album from a standard pop project to an immersive, experience that’s hard to skip.

A Roaster of Heavyweights

If anyone ever questioned LISA’s solo star power, her list of powerhouse collaborators should put those questions to rest. From the opening beat, Alter Ego is stacked with undeniable anthems and high-profile collaborations. Megan Thee Stallion brings her signature fire to the fierce “Rapunzel”, while Rosalía adds a touch of flamenco-infused power to “New Woman”. The album turns up the intensity with Future on the hard-hitting “FXCK UP THE WORLD”, while Tyla softens the edges with the breezy, Afrobeat-infused “When I’m With You”. LISA proves her versatility, moving effortlessly between high-energy rap, sultry R&B, and club-ready bangers, giving fans a little bit of everything—except predictability.

One of the album’s biggest standouts, “Rockstar”, has already cemented itself as a global smash, debuting at #1 on the Billboard Global Ex. US Chart and winning LISA her second MTV VMA for Best K-Pop—making her the first solo act to win the category multiple times. It’s pure adrenaline: bold, brash, and packed with an infectious hook that refuses to leave your head. Meanwhile, the hypnotic “Moonlit Floor (Kiss Me)” unveils a seductive, mysterious side of LISA that proves she’s not just here to dominate the charts—she’s crafting an entirely new sonic experience.

These aren’t just high-profile features for the sake of clout—they’re intentional, handpicked pairings that enhance LISA’s own vision rather than overshadow it. Every collaboration feels like an organic, electric meeting of minds, elevating Alter Ego into something greater than just a debut album.

‘Alter Ego’ Tracklist:

‘Born Again’ ft. Doja Cat & RAYE
‘Rockstar’
‘Elastigirl’
‘Thunder’
‘New Woman feat. ROSALÍA’
‘FXCK UP THE WORLD ft. Future’
‘Rapunzel ft. Megan Thee Stallion’
‘Moonlit Floor (Kiss Me)’
‘When I’m With You ft. Tyla’
‘BADGRRRL’
‘Lifestyle’
‘Chill’
‘Dream’
‘FXCK UP THE WORLD (Vixi solo version)’
‘Rapunzel (Kiki solo version)’

From Oscars to Coachella—LISA’s Unstoppable Run

If Alter Ego wasn’t already enough, LISA’s momentum is making it undeniable. On March 2, she made her Oscars debut in a special performance alongside Doja Cat and RAYE, becoming the most talked-about artist at the event with over 500,000 online mentions. And she’s far from done. Up next? A solo Coachella debut in April, where she’s expected to deliver one of the festival’s most anticipated performances.

And let’s not forget Hollywood. LISA is already making waves with her debut role in HBO’s The White Lotus Season 3—her first major acting role. Add to that dominance in global fashion realm, as a leading ambassador for Louis Vuitton and Bulgari, and it’s clear: this isn’t just a new chapter in LISA’s career. It’s the beginning of a whole new era.

The Verdict!

With Alter Ego, LISA isn’t just stepping into the solo spotlight—she’s commanding it. This album isn’t a mere spin-off from BLACKPINK’s legacy; it’s the start of something entirely new—fearless, ambitious, and unmistakably hers as she’s carving out a lane that only she can own. For longtime fans aka BLINKS, Alter Ego is a thrilling deep dive into the many sides of an artist they’ve adored for years. For newcomers, it’s a perfect introduction to one of the most dynamic, boundary-breaking performers of this generation.

With record-breaking streams, a game-changing concept, and a solo Coachella debut on the horizon, one thing is undeniable—LISA’s moment isn’t coming. It’s already here.

Listen to Alter Ego here and on Spotify!

Follow LISA: Instagram