Incubeta and L’Oreal build on a long standing partnership with data solutions push in the Benelux region.
Incubeta has been named as a strategic data partner for L’Oréal in the Benelux region.
This builds on a long standing collaboration between the two which has delivered projects including an AI driven global personalisation initiative and a separate effort to enhance the global agency collaboration for L’Oréal, streamlining communication processes and achieving scalability across 14 markets within a 12 month period.
“We are thrilled to strengthen our partnership with Incubeta to fuel our mission to create beauty that moves the world and elevates it to the next level. Their expertise in data analytics and innovative approach will provide L’Oréal with valuable insights to make data driven decisions resonating with our diverse, unique customers,” said Sarunas Knabikas Data Director for Benelux at L’Oréal.
“At Incubeta, a data driven approach to innovation is no longer a vision for the future, it has been a core part of our operations for years. Innovation fuels our data, media, and creative solutions, enabling us to elevate our expertise for impactful, large scale projects. Our objective is to drive our customers to exceed expectations and outperform, by tackling complex business challenges head on,” said Jessica Jacobs, Managing Director at Incubeta Northern Europe.
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