This is a screenshot of Virtual Sapiens’ analysis of SBF during a clip of the interview when he is trying to defend his ‘lack’ of involvement and knowledge of what was happening ‘under the hood’. You can see the excerpt for yourself here.
What. A. Difference.
Here, we see his presence plummet. We see his markers of trustworthiness significantly decline as well as his impression of authority and energy. Even SBF’s framing changes because his posture shrinks and he takes up less space within the frame and shows up in the lower half of the frame instead of the upper third as best practice prescribes. Watching this clip also makes me think we should develop some models around leg shaking/bouncing…
What does this tell us? Importantly, we are not claiming that Virtual Sapiens is a lie detection software. However, what this analysis highlights is the following:
❗This type of analysis can be especially effective in establishing a baseline, from which you can track changes in impression management based on changes in specific behaviors.
❗ Virtual Sapiens is an effective tool in comparing the same individual across multiple scenarios or communication events.
❗ While this is a drastic and somewhat dramatic example based on the subject matter and individual, this type of exercise is exceptional when you think about the applications for refining pitches, presentations, and analyzing the impression you are sending through your presence and communication.
To note, this analysis focuses more on how SBF is showing up, rather than what he is saying. The added context of course is critical and our new suite of tools allows users to specify which analysis is tied to which scenario and includes transcription.
If you are curious about your own performance, reach out. We’d be happy to get you set up with a trial account!
#SBF #Analysis #Virtual #Sapiens
