LOS ANGELES, April 29, 2025 /PRNewswire/ — VidAU AI, a fast-rising innovator in AI-driven video advertising, has officially secured a new round of funding, reaffirming its status as a leader in transforming how brands engage consumers through video. The latest round was led by Nuohai Venture Capital, with continued backing from Nuohui Investment and early-stage support from River Jin Technology. Building on the momentum of its successful Pre-A round in September 2024, this strategic investment marks a defining moment for VidAU as it accelerates product innovation, expands into global markets, and scales its team to meet surging demand.
The company’s mission is bold: to make high-quality, sales-driven video advertising effortless, accessible, and scalable for brands and marketers everywhere. Leveraging cutting-edge AI, VidAU enables businesses to instantly produce captivating, multilingual, and shoppable video creatives that convert views into purchases — a key capability as content-led commerce rapidly reshapes digital marketing.
Fueling Global Growth and Innovation with Fresh Capital:
This newly secured funding will directly empower VidAU’s ambitious plans to expand its product offerings, bolster its presence in key global markets like North America and Europe, and recruit top-tier talent in AI engineering, creative technology, and product development.
The company’s next-gen tools — from digital avatars and multilingual voiceovers to cinematic animations and interactive video features — are engineered to drive instant viewer engagement and seamless purchasing experiences. Early trials and client feedback have demonstrated that these innovations can boost viewer engagement by 50%, improve campaign effectiveness by 30%, and increase user satisfaction rates by 20% within six months of adoption.
VidAU’s roadmap also includes expanding into high-growth territories, where the company targets a 50% increase in regional users and a 30% uplift in its global customer base. New hires across AI development and product operations are expected to increase feature development speed by 35% and improve platform stability by 15%, strengthening VidAU’s reputation for reliability and performance.
AI-Powered Video Tools Reshaping E-Commerce Advertising:
At its core, VidAU AI is committed to transforming how businesses of all sizes harness the power of video content. Under the leadership of CEO Joanna Chan and co-founder Andy Liu, the company envisions video advertising not just as a marketing tool but as a dynamic, sales-driving engine for e-commerce.
Chan shared her excitement about this milestone, stating,
“This investment is about empowering every business, big or small, with standout video content that doesn’t just look good — it performs. We’re putting powerful AI tools into the hands of marketers everywhere.”
Liu, meanwhile, emphasized the shift in how video content is now a direct path within the consumer funnel, saying,
“We’re turning video into a seamless bridge between discovery and purchase, helping brands close the gap between attention and action.”
The VidAU platform is built for speed, accessibility, and performance. It can turn a product link into a polished, multilingual video ad in minutes. AI-driven insights, A/B testing, and creative flexibility — from lifelike avatars to casual UGC (user-generated content) styles — allow brands to tailor their video strategies for any audience. Importantly, VidAU also upholds ethical AI principles, robust security standards, and a consistently intuitive user experience.
Industry leaders such as Anker, Miniso, and eBay have already integrated VidAU’s tools into their marketing arsenals, citing improvements in engagement, conversion rates, and campaign ROI.
Positioning for the Future of Content-Led Commerce:
Looking ahead, VidAU AI is strategically positioning itself at the forefront of the booming content-driven e-commerce landscape — a sector projected to account for 17% of global online sales by the end of 2025. By embedding AI-driven video experiences into the heart of the shopping journey, VidAU is not just adapting to new trends; it’s actively shaping them.
Liu emphasized this vision, noting,
“We’re not just following the market — we’re building the tools that will define what’s next for e-commerce and digital advertising. With AI as our foundation, video becomes more than content; it becomes commerce.”
Projections for 2025 highlight VidAU’s impressive growth trajectory: a 300% increase in revenue, a 200% rise in user adoption, and a 65% improvement in customer satisfaction rates globally.
Discover the Future of AI-Powered Video Advertising:
With this landmark round of funding, VidAU AI is poised to revolutionize video advertising for a new era of personalized, high-conversion, AI-powered campaigns. Whether you’re a marketer seeking faster content creation, a business leader aiming for stronger digital engagement, or a creator looking to monetize more effectively — VidAU is building the future of video-driven e-commerce.
Explore VidAU’s platform and learn how it can power your brand’s video strategy today at vidau.ai.
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