Vivian Ewing of The New York Times spoke with Jordyn Holman, who is taking over the “Corner Office” column for the newspaper.
What about this assignment appealed to you?
I have always talked to C.E.O.s within my business reporting, but this gives me the opportunity to go deeper to really explain who these people are. I think, in 2025, a lot of people have questions about who’s running the brands, who’s behind the companies that they give their money to, or that they give their loyalty to in some form. This column gives me the opportunity to go to these companies and leaders and ask those questions that others have.
What about the column’s previous writers’ approaches do you want to maintain? And is there anything new that you’d like to bring?
In the past, the column began with the executive’s life story and then you move into the business. For my iteration of the column, we’re focusing initially on the most topical parts of the business and then backing into people’s life story. We went with that route because I want the column to feel like it’s entering a conversation that people are already having. But then we look back at this person and how they got to this point.
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