
Everywhere you looked there were familiar faces behind the masks. It really felt like coming home to family, and there just weren’t enough hours in the day to catch up with them all.
“The most exciting thing about AWE isn’t the technology, it’s the people,” says Alan Smithson, CEO of Metavrse (not to be confused with the lesser-known CEO of Meta).
Smithson believes this is the last year when the event will feel so intimate. “The cat is out of the bag now, and this is going to blow up in a big way,” he says, adding that we’re going to look back on this as a very special conference, and something of a tipping point for immersive tech.
“What we can do now with XR is truly amazing, and it works!” adds Caspar Thykier, CEO and Co-Founder of Zappar, an Augmented Reality company that has been around almost as long as AWE itself.
“AWE is 12 years old now and what I think is really interesting is this incremental joining of the dots we’ve seen…
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